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- June 28, 2012
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Every year G.O.A.’L initiates a Birth Family Search Campaign to bring public attention to adoptees searching for their families.
This year we are launching the G.O.A.’L Birth Family Search Online Video Campaign showcasing adoptees from all over the world. We aim to release five videos each month, totalling 35 videos over the next 7 months.
Our YouTube channel (youtube.com/goalkorea) has so far gathered more than 200,000 views, far surpassing the number of people we could otherwise reach on a single day of outdoor campaigning. We believe this campaign is more easily accessible, has a longer lifetime and will provide better results than previously possible.